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Overview

Item Description

"I am Bibimbap."
Chef Lee’s iconic scene hit home—with honesty, identity, and unapologetic pride. Founder Sam Hyun got emotional watching it, and poured that love for Korean American identity into this design.

Materials
  • Heavy Duty Cotton 7oz cotton. This will look and feel amazing for a lifetime. (average shirt is 4oz cotton)
  • Made and Printed in Boston, MA
  • Designed by AAPI artists!
Easy Care Instructions

Expect very little shrinkage in the wash/dryer, though may shrink a little on high heat. High quality cotton gets better with each wash!

T-Shirt Key Features

Premium Weight, Everyday Comfort

It’s all about the weight. We use 7oz cotton (most tees are 4oz), so this will be the best-looking, best-feeling shirt you own. Heavyweight cotton flatters all body types and feels incredibly substantial.

Warning: you’ll hate your other tees.

Culture in Every Thread

From bold graphics to subtle symbolism, our designs are rooted in identity, pride, and purpose—each shirt tells a story you wear with intention.